BTL ACTIVITIES
At THE CORE PROMOS, our BTL (Below The Line) activities are designed to create direct, meaningful interactions between brands and consumers. In today’s competitive marketplace, customers demand experiences, not just advertisements. Our BTL strategies focus on engaging people at the right place, right time, and right moment. From mall activations and roadshows to product launches, brand sampling, rural marketing, in-store promotions, and event-based campaigns, we develop highly targeted promotional solutions that connect emotionally with customers and influence purchase decisions.
Every campaign is customized according to your brand’s objectives, target audience, market environment, and budget. Our experienced field teams, creative planners, and operations specialists ensure seamless execution and measurable outcomes.
Problems
Many brands struggle with low customer engagement, limited brand recall, and poor conversion when relying only on traditional advertising. Digital noise has made it increasingly difficult to capture consumer attention, while on-ground presence often lacks strategic structure. Brands face challenges such as low footfall at retail locations, ineffective product launches, weak rural reach, and limited visibility during promotional activities. Without proper planning, execution, and performance tracking, BTL campaigns often fail to deliver consistent results.
Solutions
Results
Our BTL campaigns consistently deliver increased brand awareness, higher customer engagement, improved footfall, and strong conversion rates. Clients benefit from deeper customer connections, stronger market positioning, and measurable return on investment through well-executed promotional strategies.